• Quality Inn
  • Proctor & Gamble
  • Glidden
  • PURELL
  • Rubbermaid
  • Goodyear
  • Dulux
  • Quality Inn
  • Iams Pet Food
  • Sealy
  • Stearns & Foster
  • Dunlop
  • Stanley
  • Time_Warner
  • Choice Hotels
  • Flood
  • Kelly Springfield
  • ThermaTru Doors
  • Rover Cars LTD
  • AkzoNobel
  • PPG Industries

The Origin of Fluid Ingenuity

While most teenagers were flipping burgers, I was producing packaging comps, designing mural walls, and laying out planograms for Fortune 500 companies and national brands. As a shy child I recall being fascinated by how and why design, color, art, images, or any form of non-verbal communication attracted the intersest of others. This fascination became as important as the work itself. I enjoyed experimenting. I didn’t know it then, but I was stepping into the real-world intersection of creativity, commerce, and persuasion—where design clarity shapes business outcomes.

My interests in behavioral insight, guestalten theory, branding, digital design, UX/UI, automation, and the power of words in neuromarketing added to my exerimental arsenal. How can I generate the more interest and action with less effort and cost. What started as raw design talent and business instinct evolved into decades of helping brands through moments of transformation—with clarity, creativity, and measurable impact.

I didn’t have the language for it back then, but I was already practicing what I now call Fluid Ingenuity — the ability to see patterns, flow between design disciplines, decode complex challenges, and deliver clever ideas that move products, people, and markets.

Since then, I’ve helped business leaders, CEOs, agency teams, and companies of all sizes unlock growth by aligning creative thinking with strategic simplicity. Here’s what that looks like in practice:

  • • Seeing problems through the lens of business, brand, and behavior
  • • Moving smarter, faster, better without sacrificing depth
  • • Aligning teams around the unity of message, intent, and value
  • • Blending strategy, design, and neuroscience to sell ideas in unforgettable ways

Fluid Ingenuity is more than a name, or brand, it’s a reflection of operating belief that imagination, agility, and strategic intelligence working together unlocks your potential that AI alone can't. Fluid Ingenuity exists to ignite meaningful growth—empowering businesses to realize their full potential through ideas that move people.

Thanks for taking an interest in my perspective of an AI-driven economy and visiting my website.


Mark F. Collins

Founder of Fluid Ingenuity


Read on to see how Fluid Ingenuity shapes everything we do — from strategy to execution.
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Redefining Marketing with AI, Neuroscience and Creativity.

 Play Our Sonic Story

Unlike most businesses that create products, FLUID INGENUITY produces an elusive, organic product that must constantly adapt to the global environmental pressures of change. FLUID INGENUITY fabricates one-of-a-kind, just-in-time, growth marketing ideas that must meet the rigorous inspections and demands of highly-educated engineers, sales leaders, marketing leaders, and CEOs.

Creativity is the catalyst that disrupts traditional marketing norms, challenging the status quo with fresh ideas, bold storytelling, and AI-assisted content generation. By pushing boundaries, brands can break through industry noise, capturing attention in ways that conventional strategies can't. FLUID INGENUITY is an agile and iterative process of ideation that involves research, brainstorming, conceptualization, prototyping, and testing.

FLUID INGENUITY acts as an idea factory for sales and marketing growth — producing tangible and surprising results like innovative marketing concepts, engaging communication strategies, elegant user interfaces and graphic design that can transcend generations. FLUID INGENUITY unites marketing and sales team efforts to reshape the customer experience and, reposition and manage brand perceptions. FLUID INGENUITY steamlines operations and inspires new products.

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FLUID INGENUITY helps you manifest the epiphanic moments that reshape outcomes.

FLUID INGENUITY develops insight-driven growth strategies that reshape the future of social and digital influence, empowering businesses to elevate their brand’s value and accelerate sales growth.
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FLUID INGENUITY differentiates brands to command attention.


We help brands reimagine opportunities for growth by helping businesses produce the breakthrough ideas that separate them from their competition. FLUID INGENUITY combines strategic thinking, brand strategy and creativity to build awareness, shift perceptions and increase profitability. We attract audiences and position brands so they remain ever-present and unforgetable.

High-growth companies seek our expertise when aligning fragmented marketing, sales, and customer experience functions, and when they need divergent thinking, increased speed and efficiency on mission-critical goals.

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FLUID INGENUITY aligns brand strategy with business strategy.


FLUID INGENUITY helps promote and differentiate brands during critical, introductory, or pivotal occasions:

+  Introducing new brand products and services
+  Elevating brands; creating a meaningful differentiation
+  Re-energizing brands; restoring consumer trust and value
+  Repositioning failed products to become market leaders
+  Building brand equity and brand management strategies
+  Brand positioning and go-to-market strategies and tactics

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"FLUID INGENUITY happens when people combine ideas in a unique way so others can experience meaning in a new way."


FLUID INGENUITY generates contextual ideas and content that AI can't, but has the knowhow to help you maximize its use.

While AI can generate content based on input prompts, it does not fully grasp the nuances of human emotion, culture, and context that are key to producing strategically clever solutions. To close the gap between creative expression and clear communication, human involvement and understanding of target audience preferences, behaviors, and pain points are crucial. Yes, AI generators produce imaginative content but, FLUID INGENUITY ensures content is strategic and concise.

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Market changes provide the opportunity to disrupt your competition. FLUID INGENUITY can help you leverage change to benefit your growth marketing efforts.

FLUID INGENUITY thrives on innovation, diversity, adaptability, and playfulness to equip businesses for market disruptions, to inspire teams, and to drive sustainable growth. We believe that divergent thinking leads to groundbreaking ideas and memorable campaigns. We circumnavigate wasteful exercises by applying proven neuroscientific approaches that trigger action—giving clients a competitive advantage over slow movers.

Our culture of continuous learning and adaptability is vital in an era of rapid technological and societal change. We celebrate the inclusivity of diverse thinking to drive higher levels of creativity and generate uniquely positive outcomes. We encourage businesses to explore every channel of social and digital influence to generate messaging campaigns that go beyond traditional thought.

Our EmoGenious Algorithm, human-powered creativity, and critical-thinking oversight can help you and your company out position, out brand, out market, and out sell your competition.

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Work With Fluid Igenuity

A strategic consultancy specialising in the art of selling others' growth-focused passions.



Arrange A Consultation
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Please let us know how FLUID INGENUITY might help.

Here are some common requests for help:

• Help us reimagine what's possible with AI marketing
• Elevating a brand; creating a meaningful differentiation
• Re-energizing your brand; restoring consumer trust and value
• Repositioning a failing product or service
• Building brand equity and brand management strategies
• Brand positioning and go-to-market strategies and tactics
• Divergent thinking + Idea generation