People. Purpose. Passion. Process.
Strategic Growth Alignment for SUCCESS.
The high-Impact growth formula grounded in emotionaland rational decision making that drives amazing results.
People
Your team, your brand advocates, your customers, The human element; relationships, collaboration, leadership.
Purpose
The why that fuels connection and commitment. A shared mission that creates meaning and drives motivation.
Passion
The emotional energy that inspires and ignites action. Passions fuel drive, persistence and innovation.
Process
The repeatable systems that ensure consistency and scalability. The structure that scales and sustains success.
Behavioral science ensures your brand influencesthe subconscious mind—becoming remembered, trusted, and the undeniable choice.
Your current marketing efforts aren't broken, it's missing the science behind what motivates action.
Marketing is no longer guesswork—it’s about knowing the psychological triggers that influence decisions. We apply behavioral science that excites consumer interest by speaking directly to the subconscious drivers of action. This can happen through strategic user experience design, persuasive messaging, or emotional storytelling. Brands can disrupt their competition by positioning themselves as the natural choice.
"95% of our purchase decision making takes place in the subconscious mind."
— Gerald Zaltman
Human survival is deeply intertwined with various neuroscientific and genetic mechanisms that have evolved over millions of years. These mechanisms are crucial for threat detection and response, ensuring that humans can react swiftly and appropriately to dangers in their environment. Neuroscience also provides a deep understanding of how our brains are wired to seek pleasure and how this drive influences our other behaviors.
FLUID INGENUITY uses psychological and behavioral science learnings of the top thought leaders in their fields to help brands become dominant industry leaders. By understanding how people make decisions, we create marketing that taps into their subconscious motivations—driving more sales and building lasting brand loyalty.
— Our True North —Vision + Focus + Direction
FLUID INGENUITY helps you define the one metric that matters most. (i.e., brand awareness growth, revenue, customer LTV). We simplify marketing strategy then map the tactics back to your core objective. We avoid distractions by having a singular focus. We can also help fill the gaps within your growth-marketing needs—intensifying efforts based on the results that are working.
We navigate with a direct course of business.
— 70% on proven strategies + automation
(Channels, Influencers, Awareness, Promotion)
— 20% on emerging opportunities
(new platforms, AI-driven marketing, partnerships)
— 10% on experimental projects
(AI influences, automation, testing new ideas)
Everything We Do Is Strategic
Industry knowledge is often overvalued because it’s based on what has worked—whereas neuroscience taps into what will work, by understanding how people actually behave. Industry knowledge helps you compete with other players in the same game. Neuroscience helps you change the game entirely by reaching people in ways they didn’t expect—but instantly respond to.
FLUID INGENUITY streamlines efforts to maximize budgets regardless of size by using growth-marketing strategies that are fluid, adaptable, expandable, and easy to understand. We provide the fresh ideas and thinking with the visibility of effort that travels in the direction of change.
We target the high-value audiences who are most likely to help influence sales and grow your business. We help clients craft the complelling stories that differentiate their brand in a meaningful way—simplifying complex ideas, or making simple ideas novel, enjoyable, and highly memorable. Imagine how FLUID INGENUITY might strategically influence your audiences in novel ways to generate action.
A lean mindset, creative agility, and strategic oversight sets us apart from the ordinary or average. Keep reading to discover how FLUID INGENUITY invents EmoGenious ways to attract audiences, elevate brands, and increase sales.
Transforming Your Business in a Neighborhood of Global Change.
FLUID INGENUITY is comprised of a wide range of design disciplines and talents working together to deliver amazingly effective solutions.
Strategic Intelligence → We ask the right questions to the right audiences, leveraging modern tools to gain insight.
Curiosity and Insight → We analyze the insights that truly matter most to customers so we can transform the customer experience.
Innovative Thinking → We come up with the innovative ideas that excite your customers so they become magnetized to your brand.
Imaginative Creativity → We reimagine your brand, telling your stories in memorable ways that increase trials and sales while growing brand awareness, affinity, and long-term value.
How does the FLUID INGENUITY engine work EmoGeniously?
FLUID INGENUITY discovers the core challenges within your business by touring operations and listening to your stakeholders—from marketing and sales to product development and customer service. We identify the gaps and look for opportunities that matter most to your customers using our unique EmoGenious analysis. We share our insights and strategic thinking in ways your team can understand and respond to. Then, together with your team we iterate and craft the thought-provoking ideas and strategies that can generate amazing results.
Our tailored solutions don’t just address immediate challenges—they spark innovative approaches that position your brand for lasting success. This is a fluid process that builds on greatness—as new ideas are introduced, adjustments are quicklty updated, tested, and put into motion.
Understanding
What are we doing to help solve the concerns of our best customers and prospects?
“Simple solutions seldom are. It takes a very unusual mind to undertake analysis of the obvious.” — Alfred North Whitehead
Thinking
What are some divergent ideas that will help our customers recognize our value proposition?
“We can’t solve problems with the same thinking we used when we created them.” — Albert Einstein
Exploring
What will trigger and ignite our customers' passions, so they take action on our behalf?
“The best way to observe a fish is to
become a fish.” — Jacques Cousteau
Filtering
How do we prioritize and align our new ideas and activities in an efficient manner that will maximize our budgets and efforts?
“Deciding what not to do is as important as deciding what to do.” — Steve Jobs
Positioning
How do we differentiate ourselves in the minds of potential customers, so we can close the gap to winning more sales opportunities?
“It’s better to be first in the mind than first in the marketplace.” — Al Ries & Jack Trout
Influencing
What activities can we produce to excite and delight our audiences, so they will engage more often and recommend our brands to others?
“People rarely succeed unless they have fun in what they are doing.” — Dale Carnegie
Strategic Influence
Perceiving, Anchoring, PositioningMoving emotions in a strategic direction requires an understanding of what drives your customers' interests. When we ignite their passion, we accelerate their intent for trial, purchase and recommendation—winning the hearts that move your brands forward.
Digital Influence
Engaging, Connecting, ConvertingFrom the teletype machine to personal bots, technology has always dictated how we work and communicate. Our competitive advantage comes when we leverage modern capabilities to create greater value—functionally and emotionally.
Social Influence
Listening, Aligning, DeliveringThe power of influence happens when we connect with audiences in interesting ways that become more meaningful. The key to winning friends and influencing people today is about authenticity, relevancy and making many-to-many connections.
Work With Fluid Igenuity
A strategic consultancy specialising in the art of selling others' growth-focused passions.
Please let us know how FLUID INGENUITY might help.
Here are some common requests for help:
• Help us reimagine what's possible with AI marketing
• Elevating a brand; creating a meaningful differentiation
• Re-energizing your brand; restoring consumer trust and value
• Repositioning a failing product or service
• Building brand equity and brand management strategies
• Brand positioning and go-to-market strategies and tactics
• Divergent thinking + Idea generation