Is your brand staying relevant with your customers’ changing perceptions? FLUID INGENUITY can help align your product or service with current and next-generation customers' beliefs. We are experienced at differentiating and invigorating brand relevancy. FLUID INGENUITY creates the compelling images and stories that increase brand recall abilities and preference.
Services include:
• State-of-the-art qualitative and quantitative research
• Competitive and trend analysis
• Name equity and brand value research
• Positioning and brand strategy
• Naming and logo development
• On-trend brand image refresh and brand guidelines
• New product and service ideation
• Brand architecture
You may have a start-up, or have a new product or new service introduction that feels invisible. FLUID INGENUITY can help generate a stronger brand awareness that gets discovered in the public eye. Influencer marketing is a highly effective way to strategically target those who are most influential to advancing your brand’s interest.
Services include:
• Positioning and brand voice as a thought leader
• Event marketing
• Affiliate marketing
• Influencer marketing
• Channel marketing
• Sponsorships
• Content marketing and video campaigns
• Ghost writing authoritative whitepapers
FLUID INGENUITY can help you leverage the technologies that automate the activities that fuel business growth. FLUID INGENUITY blends computer science, social science and neuroscience to produce content that reduces overhead and maximizes reach. FLUID INGENUITY is about using the right tools that can help you outsmart and out-market your competition.
Services include:
• Information architecture
• Semantic markup strategies (SEO/SEM)
• Ontological segmentation
• IoT brand extentions
• Marketing automation
• Machine learning and data mashups
• PIM, DAM integrated content strategy
• Prototyping, UX/UI, Useability
Did you know, according to Nielsen, 83% of consumers believe recommendations from friends and family over all forms of advertising. FLUID INGENUITY can help you develop strategic programs that collect and target the best qualified prospects. We team-up with sales and marketing departments to craft campaigns that maximize budgets and relationships.
Services include:
• Journey mapping
• Internal communications
• Lead generation strategy and conversion tactics
• Paid and earned media
• Retargeting and remarketing programs
• Product and video demonstrations
• Event marketing, contests, promotions
• Viral marketing ideas
