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Attract and hook the big fish in an omni-channel world

Sometimes we can't imagine or make sense of what stirs interest in others. We become surprised when something that seems artificial really works. Usually it's because we don't recognize the insight that defines the cause for action. FLUID INGENUITY effectively targets your high-value sources for growth by leveraging what attracts and triggers action—leading up to what becomes the big idea.

Zero-based marketing strategies simplified

The idea of zero-based budgeting is to prevent inefficient marketing tactics from being implemented just because it’s something that has always been done in the past. FLUID INGENUITY helps you focus your brand’s influence where it matters most based on goals, objectives and budgets.

Many companies fail to adapt to fast-changing customer preferences. TechknowAudit is our analytical service that either uncovers insights to optimize your plan or validates your approach.



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FLUID INGENUITY offers the creative thinking and ideas that allow innovation to present itself.

According to McKinsey, 84 percent of executives say a company's business success is dependent on innovation. Anyone experienced with having to generate novel ideas on a consistent basis knows it's about imagination—taking unique perspectives and reassembling these insights to envision a new concept. FLUID INGENUITY has the proven processes that convert curiosities into inventive solutions.

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D E S I G N    T H I N K I NG

Six steps to discovering the big idea

Understanding

What are you doing to help solve the concerns of your best customers and prospects?

“Simple solutions seldom are. It takes a very unusual mind to undertake analysis of the obvious.” — Alfred North Whitehead

Thinking

What are some divergent ideas that will help your customers recognize your value proposition?

“We can’t solve problems with the same thinking we used when we created them.” — Albert Einstein

Exploring

What will trigger and ignite your customers' passions, so they take action on your behalf?

“The best way to observe a fish is to
become a fish.”
— Jacques Cousteau

Filtering

How do we prioritize and align your new ideas and activities in an efficient manner that will maximize your budgets and efforts?

“Deciding what not to do is as important as deciding what to do.” — Steve Jobs

Positioning

How do you differentiate yourself in the minds of potential customers, so you can close the gap to winning more opportunities?

“It’s better to be first in the mind than first in the marketplace.” — Al Ries & Jack Trout

Influencing

What activities can you produce to excite and delight your audiences, so they will engage more with your brand?

“People rarely succeed unless they have fun in what they are doing.” — Dale Carnegie

Social-Influence
Social Influence
Listening, Aligning, Delivering

The power of influence happens when we connect with audiences in interesting ways that become more meaningful. The key to winning friends and influencing people today is about authenticity, relevancy and making many-to-many connections.
Digital-Influence
Digital Influence
Engaging, Connecting, Converting

From the teletype machine to personal bots, technology has always dictated how we work and communicate. Our competitive advantage comes when we leverage modern capabilities to create greater value—functionally and emotionally.
Strategic-Influence
Strategic Influence
Perceiving, Anchoring, Positioning

Moving emotions in a strategic direction requires an understanding of what drives your customers' interests. When we ignite their passion, we accelerate their intent for trial, purchase and recommendation—winning the hearts that move your brands forward.

Are you ready to get your creative juices flowing?

FLUID INGENUITY strategically combines creative thought with client wisdom to accelerate the achievements of your brand's business goals.