According to McKinsey, 84 percent of executives say a company's business success is dependent on innovation. Anyone experienced with having to generate novel ideas on a consistent basis knows it's about imagination—taking unique perspectives and reassembling these insights to envision a new concept. FLUID INGENUITY has the proven processes that convert curiosities into inventive solutions.
What are we doing to help solve the concerns of our best customers and prospects?
“Simple solutions seldom are. It takes a very unusual mind to undertake analysis of the obvious.” — Alfred North Whitehead
What are some divergent ideas that will help our customers recognize our value proposition?
“We can’t solve problems with the same thinking we used when we created them.” — Albert Einstein
What will trigger and ignite our customers' passions, so they take action on our behalf?
“The best way to observe a fish is to
become a fish.” — Jacques Cousteau
How do we prioritize and align our new ideas and activities in an efficient manner that will maximize our budgets and efforts?
“Deciding what not to do is as important as deciding what to do.” — Steve Jobs
How do we differentiate ourselves in the minds of potential customers, so we can close the gap to winning more opportunities?
“It’s better to be first in the mind than first in the marketplace.” — Al Ries & Jack Trout
What activities can we produce to excite and delight our audiences, so they will engage more with our brands?
“People rarely succeed unless they have fun in what they are doing.” — Dale Carnegie
Sometimes we can't imagine or make sense of what stirs interest in others. We become surprised when something that seems artificial really works. Usually it's because we don't recognize the insight that defines the cause for action. FLUID INGENUITY effectively targets your high-value sources for growth by leveraging what attracts and triggers action—leading up to what becomes the big idea.
The idea of zero-based budgeting is to prevent inefficient marketing tactics from being implemented just because it’s something that has always been done in the past. FLUID INGENUITY helps you focus your brand’s influence where it matters most based on goals, objectives and budgets.
Many companies fail to adapt to fast-changing customer preferences. TechknowAudit is our analytical service that either uncovers insights to optimize your plan or validates your approach.
