Assurance in North America

The Goodyear Assurance product launch was one of most important product launches over the past two decades. This was a $40 million dollar campaign designed to assure Wall Street and tire dealer networks that Goodyear has the tire technology that delivers the tire performance everyone wants and needs. This was the Start of Something Big!

The Assurance with TripleTred Technology and Assurance with ComfortTred Technology were the first two products that launched in North America under the technology-relevant brand strategy. Over 100 communication tools were used to assure the success of Goodyear Assurance, which is still their leader in product sales today.

Campaign achievements include:
• Surpassed sales goals by 150% within first six months
• Exceeded sales goal by 300% within 24 months
• Over 3 million units sold in two years
• Stock prices rose 575% within the same time period

The Power of Trinuum in Asia-Pacific

Goodyear's Trinuum Tyre Technology is more of a philosophy to how to continually improve the consumers' driving experience based on needs in the Asia-Pacific region.

The Trinuum strategy was created to help differentiate Goodyear's tyre technology from others as they expanded operations into the Asia-Pacific region. Trinuum Tyre Technology was born of Goodyear innovation leaders from the top three design centers around the world; the U.S., Europe and Japan.

Regardless of the type of vehicle is driven, Goodyear with Trinuum Tyre technology provides a tyre that delivers the most responsive products in driving performance, driving pleasure and driving confidence.

Goodyear Latin America

Great global brands have a universal appeal becuse they understand how to relate to human interest. Very few consumers purchase tires for pleasure, but they do understand the importance of getting around safely and prefer saving money by fewer replacements. With two decades of experience working with global markets, it's clear that the most complelling stories are simple.