Virtual Hold Technologies

VHT provides unique call center technologies and wanted help in defining their brand and unify their brand voice. I helped define VHT's brand personality and the alignment of messaging with segmented target audiences. I helped create market maps of each target group that provided the key messaging and insights to help sales close more deals. I also helped create easy-to-understand product sales sheets that detailed the reasons why target audiences should purchase VHT product services over the competition.

Services rendered:
  • Research
  • Brand Vision
  • Brand Voice
  • Brand Character
  • Brand Differentiation
  • Market Maps
  • Sales Sheets
  • Lead Gen
  • White Papers
  • Landing pages
  • Email Marketing
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Market Maps

Strategic Sales Tools

These strategic briefs outline market segment opportunities for the sales team. The one-sheeters define market issues and provide key insights to help the sales team understand their customers' issues, so they can align VHT products to solve their challenges. Each sheet also addresses unique issues identified as relevant to the three core groups who are ultimately responsible the decision of the sale, the CXO, Business Operations Leader and Technologist.

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VHT Products

Sales Sheets

Simple, single-sided product sheets offer a concise overview of product software capabilities with a compelling fact and short list of key product benefits. It's critical to understand technical nuances of capabilities for internal sales training purposes as well as providing clear value propositions to the customer.

Marketing Automation & Lead Generation

Ads, email, landing pages and white papers help increase audience engagement and measure interest levels to help identify and nurture more sales opportunities. A clean, contemporary design provides a statement of modernity and professionalism.

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