Homax "Humourous Truths" Packaging Standards

Sniffing out any true value propostion is about observation. Serious smells are embarrassing. Having simple solutions to these challenging problems is just plain, Natural Magic. The “Humorous Truths” makes light of these sometimes embarrassing and seroius situations in a friendly, understadable manner. Differentiating any brand successfully begins with projecting a look, tone and feel that's approachable, unique and memorable.

Services rendered:
  • Research
  • Positioning
  • Messaging Development
  • Naming
  • Branding
  • Logo development
  • Packaging
  • Brand Guidelines
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Insight

People are embarrassed by ordors caused by various issues
and feel very uncomfortable with letting others know they
have a problem, especially at the check out counter.

Idea

Create a strategy that removes the discomfort of purchasing
Natural Magic products by using life's humorous truths to
diffuse fears.

Solution

Create strategic frameworks and brand guidelines that allow
for the extendibility of future solutions for serious smells.

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