Veritas Architectural Materials

Appealing to design-savvy audiences require a balance of form and function. In this case, the function is providing the proper tools and inspiration that allow a designer's creativity to flow. Event marketing, advertising, sample packaging and visualization software was created to help their audiences form a stronger affinity toward specifying Veritas materials over other architectural choices.

Services rendered:
  • Research
  • Positioning
  • Brand Name Development
  • Logo Development
  • Product-sample Configurator
  • Sample Kits
  • Product Communications
  • Digital Ads
  • Expo Presentaion Concepting
  • Expo Support Materials
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The Home Decorators Expo


Expo Idea 1

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The Box

Structural Approach 

Demonstrate the architectural by creating a mysterious looking box out of Veritas materials. Inside would be photographic product use ideas and design swatch samples. Live entertainment and music would add inspiration.

Expo Idea 2

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The Nautilus

Unique product flexibility

Illustrate the organic design capabilities of  Veritas materials in unexpected ways; walls, displays, stand-up bars, ceiling structures, lighting design and more.

Expo Idea 4

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The Entertainer

Simple Structures

Create simple structures and place them throughout the event. Ideas included product chip bar, columns adorned with samples and other structures that captured the imagination of how designers might use Veritas materials.

The Choice?

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Bars were created and distributed throughout the event.
Branding & Identity
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This became a simple, event marketing sales tool. 
Branding & Identity

Additional Forms of Influence

Print, digital, and packaging all needed to work symbiotically to effectively influence this style conscious group. A product sample configurator was created to allow designers to create and order personalized expressions of materials to share with their clients.

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