Germs are passed from surfaces to hands and then transmitted to hands and surfaces by touch. These ad concepts focus on how germs are passed, inviting viewers to be more conscientious about stopping the spread of germs.
Here are a couple A/B-test banner ads targeting educational markets.
According to studies, Public Health Inspecters perceive health issues within most restaurants. This is a collection of strategic positioning messages targeting restaurant owners and franchise operators.
To build awareness of health concerns, PURELL created an influncer site called Food Safe truths. A PURELL sponsored content campaign was created targeting health officials, restaurant owners and restaurant franchises. Email communications delivered critical information about key issues, then repurposed them for website posts, keeping heatlth compliance concerns top-of-mind.
Dimensional mailings provided compelling solutions to help restraurants comply with ease to key health offical concerns.
A microsite was developed to compile and organize content in an agile manner.
